Infographic and Data Visualization

For us humans, the eyes are the fastest and major source of information which connects us to the world. From ancient times we used to communicate with the help of visuals with paintings of the walls. According to researchers Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr Erica Keeps, the sense of sight processes about 83% of information as compared to 11% hearing, 03.5% smell, 01.5% touch and only 01.0% through taste. Hence, sight is the major learning portal for us.

Now since we have established the importance of information retention by the power of vision, we can jump onto how massively we are blasted with visual information in today’s life. With smartphones and Internet becoming our new sources of library, the use of visual communication has increased even more.

Here is an interesting diagram created by Danish physicist Tor Norretranders presenting his research on the speed of senses relative to computer terms.


As you can easily figure out the visual graph the sense of sight is the fastest of all same as a bandwidth of computer network. This kind of informational diagram is known as an infographic, it breaks down and explains complex information in a lucid way making it easy to communicate with mass readers.

As I’ve written in my previous blogs data is a fuel for digital world and the same is told by David McCandless in a Ted talk, where he says that there is something magical about the data visualization, when navigating through the information jungle on the digital world it is really soothing to come across beautiful graphic visualization.

Also, data visualization can help us process tons of data to easily analyze and understand trends of things to take relevant actions. Here is a data viz. from my project in tableau software, in which we try to understand the trends of accidents in the New York city.


Click on the image to access the working prototype.

This can easily help us understand that maximum accidents occur in Brooklyn out of all the five boroughs. The major reason for collisions changes with different hours of the day.

The best thing about the infographics of data viz. is they can be used to communicate universally without any barrier of language, with letting the mind do the talking.


Here is another beautiful infographic of Psychology of Facebook from Nowsourcing. It explain the detailed information in a very pleasing way.



Here is one more interesting Data visualization by David McCandless, which so easily speaks about the fears inflamed by the media through years. You can observe and see the ebola spiking up the highest in all. Also, an interesting hidden pattern here is you can see rise in the fear of violent games every year at almost the same time.

Guess what it is?

It is the time of Christmas and New Year, when the media keeps showing how the violent games affect us and how we should think about gifting them to our loved ones. Also, it was maximum in the years from 2003 to 2006 when shooting incidents happened at schools.



That’s all folks!


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